- Practices
- Areas of Law
- Intellectual property copyright protection and transfer matters
- Franchise issues
- Intellectual property acquisition due diligence
- Advertising, business methods and e-commerce
- Clearance review, confidentiality, non-disclosure agreements
- Copyright - advice, registration and litigation
- Data ownership
- Development agreements
- IP issues in business transactions
- Information technology
- Infringement, litigation (patent, trademark, trade secret litigation)
- Internet and e-commerce
- Internet privacy and information use policies and counseling
- Lanham Act litigation
- Licensing and technology, distribution agreements
- Maintenance, support agreements
- Network hardware and software purchase and installation agreements
- Non-compete covenants
- Opinions
- Patent infringement defense
- Software agreements, software licensing
- Technology transactions
- Trade dress
- Trade secrets
- Transfer and assignment
- Warranty claims
- Web-related contracts
- Deceptive trade practices
- Internet
- Media & communications, entertainment
- Corporate and business licensing, distribution, general contract matters
- Technology and life sciences
“Legal counsel must be imparted with an understanding of the client's business goals as well as the underlying technology or service at the heart of their business. This is true whether the matter involves protecting
intellectual property assets or enforcing and defending a client's rights."
-- William R. Trueba, Intellectual Property Law
A registered patent attorney, Will knows technology first hand. Early in his career he trained as an engineer and worked for Florida Power & Light Company. While there, his primary projects included working with the system protection and controls group, the successful overhaul of the Turkey Point Nuclear Power Plant facility in the early 90's, and the post-Hurricane Andrew restoration effort.
Nowadays, Will provides intellectual property services and practical business counseling with regard to the protection of intellectual property assets, patent acquisition, trademark and copyright protection, computer technologies, and trade secrets for clients in industries ranging from hospitality to manufacturing to the building trades.
“I practice law because I believe in our system of laws and, in particular, its functions of facilitating commerce, resolving disputes, and protecting the weak. We, as lawyers, play a critical role in the legal system."
From Will’s Case Files
Helping Everyone Benefit: In a recent patent case I was defending a party accused of infringement. But I was able to discover facts about the manner in which the patent was procured that resulted in my client being exonerated. Further, my work also led to my client actually developing a favorable business relationship with the patent owner such that all parties benefited.
“Minor” Discrepancy, Major Settlement: In another patent infringement case, in which I was representing the patent owner, I discovered a subtle discrepancy in the reporting of sales of the infringing goods that when corrected represented over $2 million in revenues. That discovery greatly influenced a favorable settlement for my client.
Education
- University of Miami School of Law, J.D., cum laude, 1997
- Florida International University, B.S.E.E., 1990
Bar Admissions & Memberships
- Florida, 1997
- Admitted to practice before the U.S. Patent and Trademark Office
- U.S. District Courts Southern, Middle and Northern, Districts of Florida, and Central District of Illinois
- U.S. Court of Appeals, Eleventh Circuit and Federal Circuit
Professional Affiliations
- American Intellectual Property Law Association
- Intellectual Property Law Association of Florida
Community/Civic Involvement
- Florida International University Alumni Association, President
- Florida International University Foundation, Inc., Board Member
Presentations & Publications
"The Sports Chamber: Exculpatory Agreements Under Pressure," Entertainment & Sports Law Review, Volume 14, Number 1, co-author
Intellectual Property Survey course, Florida International University College of Law, guest lecturer on patent law
Florida International University College of Engineering, guest lecturer on intellectual property law matters
Faculty for CLE course on Federal Civil Procedure
